The Ad Stand

Marketing Professional

What to Consider When Deciding on an E mail Supplier

Posted by on Jan 17, 2016

Every single e mail support supplier is various. So, support of this type really is not “one dimension fits all”. If you need to pick a new e mail support supplier, it’s critical to determine what your requirements are. Knowing what you want, ahead of you start off comparison-buying for providers, will assist you to streamline the assortment approach.

So, think about your requirements meticulously at the outset. For instance, will you want to send out surveys and transactional messages through e mail? Will you need your new e mail program to be integrative with a customer relationship management software program program?

How a lot you need, beyond standard e mail support (and tech help) from your e mail support supplier, is one thing that you should set up ahead of you hunt for a supplier.
If you need to, brainstorm with your team in buy to uncover out which companies are most critical to your company.

How Much E-mail Do You Send per week?
The level of support that you pick should gel with your needs. This indicates that you should determine how a lot e mail you will be sending out every month. As nicely, consider the varieties of e mail messages that you will be sending to clients or product sales prospects.

Are they promotional? Are they transactional? Do you need the electrical power to send confirmations and surveys? Do you want to be able to schedule e mail mail outs in advance?

Different packages will be available through various providers. When you store close to, appear for the precise functions that you will need. Then, evaluate firms which provide these functions for cost-effective charges. Organizations should provide all of the functions that you will need from an e mail support, as nicely as wonderful tech help and overall customer support.

Is a Provider Company Reputable?

Buyer evaluations will assist you to uncover the great apples in the bunch. It is always smart to vet providers online ahead of making a ultimate choice about whom to purchase e mail companies from. Buyer evaluations aren’t always authentic, but most of them are actual and these evaluations absolutely provide customers with outstanding details about firms.

Is the SLA Agreement Reasonable?

Every supplier will have an SLA Agreement. This is a Support Degree Agreement and it will generally provide a assured support level, such as 99 percent (for instance). To continue with the instance, if the support is down for a couple of hrs, will you be compensated for the difficulty?
These agreements are simple to access digitally ahead of you signal them and reading through their functions (i.e. their fine print) will allow you to understand how a lot support is assured and what will occur if the firm doesn’t honor its agreement.

The greatest SLAs will provide compensation in the form of credits against bills. They won’t spend out income, but they’ll credit you as prolonged as you are ready to comply with some steps in buy to declare your credit. It is great to know that this type of help and compensation is on your contract, so do consider picking a firm which provides it through the SLA.

Now that you know what to appear for and think about, why not hunt for a new e mail support supplier nowadays?

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Everything You Need To Know About SEO and Ads

Posted by on Jan 9, 2016

Everything You Need To Know About SEO and Ads

As a marketing professional, I feel obliged to share my knowledge with all you my friends who are reading this blog. It isn’t easy being a career professional, a mother and a loving wife, still, I somehow manage to juggle all of these things, with the help of my loving husband and adorable two-year old daughter. They push me be the best at what I do, and learn more about it every day. As I have already mentioned it would not be fair for me to keep all this knowledge, and not share it with other people. Hopefully, this blog will help you understand more about marketing, ads and SEO; and if you do have any questions I would appreciate it if you would contact me, as I am here to answer all your questions.


I am aware that a lot of people are still not very much familiar with all the terms that you may come across when it comes to Internet marketing, that is why this blog post will be dedicated to people who are complete beginners, but still it aims to teach you everything you need to know about SEO and Internet marketing.

What Is SEO?

A question I frequently get from both friends and acquaintances is – What is it that you actually do? When I tell them this three letter word, the majority of them just looked at me with a puzzled face. I then continue to explain what SEO, and to those who are really interested into learning something new, I manage to give explain the basic principles of Search Engine Optimization. So, I will try to explain SEO to you the way I usually explain it to my friends.

SEO Is How You Make Money

SEO, or Search Engine Optimization is not just a three letter word that is tossed around lightly by people who click something on the Internet, although that’s one way to look at it.

The very thing you have to question yourself is how money is made online? Well, we all know that money can be made online, however, we are not entirely sure how that can be the reason why some people have all this money on their bank accounts. For starters, you must understand that money online is made from clicks and Internet ads. Each time you click on something, that means something has made money, because you have clicked on it, viewed it, and given it credentials.

This is precisely what SEO is all about. The quality content, which is strategically placed on numerous blogs, gives credentials to that one page that is the first to appear when you hit a search engine search button. Unless you want to pay a ton of money and have a sponsored add on a search engine (that no one reads anyhow, by the way) you’d better have numerous pages that will support your page and bring it on the first page. This is basically what SEO is about, just so you know the next time people start throwing these phrases at you in a conversation.

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